About the Challenge
Uncover the 10 core principles used by top coaches to build lasting client relationships, craft scalable programs, and create a sustainable business model. This challenge is designed for fitness professionals seeking long-term impact and success, offering a blueprint to becoming the go-to coach in your field. If you're ready to move from temporary fixes to securing forever clients, this challenge is your next step.
Clarify What You Actually Want (and How to Get It)
Day 1 kicks off with a deep dive into what you really want from your coaching career—not just what the industry tells you to chase. You’ll unpack the hidden costs of burnout, the “trainer math” behind your schedule, and how to shift from reacting to planning.
Communicate Like a Pro, Evaluate Like a Leader
Day 2 is all about the human side of coaching—how you connect, communicate, and evaluate. You’ll discover the exact questions top coaches ask to build instant trust, why most assessments miss the mark, and how to turn your evaluation process into a powerful coaching tool that drives retention.
Build Programs That Scale (and Clients Stick To)
On Day 3, we shift from connection to execution. This is where you learn how to build training systems that scale—programs that not only deliver results but also keep clients coming back for months, even years.
What you'll learn
Day 1
- Define your personal version of success (not someone else’s) - Learn the math behind burnout—and how to avoid it - Reclaim control of your time with a simple audit - Begin building a career path based on purpose, not pressure
Day 2
- Ask the 3 power questions that unlock motivation and buy-in - Implement a 5-point assessment system that’s simple, repeatable, and effective - Use communication techniques that drive retention and set you apart - Learn how to “coach the person,” not just the program
Day 3
- Use the RST Method to program smarter, not harder - Build a scalable framework that adapts to every client - Create training systems that save time and boost retention - Move beyond sets and reps—create experiences that clients never want to leave
Meet Your Coaches
Eric D’Agati and Mike Perry are two of the most respected minds in the fitness industry, with a combined 40+ years of experience in coaching, program design, and performance training. Eric is known for his pioneering work in assessment and injury prevention, having coached Olympic medalists, All-Americans, and elite athletes featured in The 4-Hour Body. Mike is the founder of Skill of Strength and a go-to coach for professional athletes across the NFL, UFC, and beyond. Together, they’ve helped thousands of coaches build stronger systems, better results, and lasting careers
What People Are Saying
Discover how this challenge is making a difference in the lives of fitness professionals.
They challenge you, they encourage you, they cheer you on – and in doing so, they elevate you to the next level in your coaching. My coaching now has a purpose, and through that purpose I am better equipped to help my clients achieve their goals.
Strength Coach
If you're in the fitness industry, this is your rocket ship to advance you to another level of your career. Amazing community of fitness and strength coaches looking to improve their programming abilities.
Personal Trainer
They give you a ton of information that makes you better than 95% of the folks in this industry.
Las Vegas, NV
They've distilled all of their knowledge into an algorithm that you can put to use, and if you're not approaching your training that way, then you're just guessing.
Personal Trainer
I feel like it's made a real difference to the patients that i see in my clinical work as a physiotherapist and learning from their considerable experience has been just amazing.
Physiotherapist
Ready to Elevate Your Career?
Take the first step towards becoming a top coach and building a thriving business. Enroll now and unlock the secrets to success.